Michelle MacRae

Background

About Michelle MacRae

Highly accomplished marketing and project management expert with a strong track record of success directing strategic development and execution of fully integrated brand experience campaigns including auto and trade shows, experiential marketing activations, national and regional business conferences, customer loyalty and enthusiast events, promotions, sponsorships, incentive travel programs, VIP events and more. Successfully leverages innovative experiential techniques to demonstrate competitive advantages and build brand equity. Visionary leader who excels at managing, coaching and developing internal staff. Strong ability to motivate vendors and agency partners to create valuable, memorable marketing experiences that maximize ROI. Extremely adept at collaborating with top executive management and communicating key company objectives when spearheading choreographed national and regional dealer meetings, press events and internal communications. Core strengths include: • Strategic & Tactical Marketing Campaigns • International & National Auto & Trade Shows • Promotion & Sponsorship Strategy & Tactics • New Product Introductions & Press Events • National Retailer Meeting Planning, Corporate Messaging & Production • Consumer Engagement & Experience Initiatives • Ride & Drive Programs • Lead Generation, ROI Analysis & Benchmarking • Sports Marketing & Product Placement • Cross-Functional Integration • Incentive Travel Program, Design & Execution During my 12 years as an OEM Event Marketing Manager and 20 years of combined OEM and agency-side professional tenure, I have directed countless large-scale national conferences and regional meetings, auto and trade shows, domestic and international incentive travel programs, employee meetings, VIP events, consumer engagement programs, and more. I have also managed event marketing departments and personnel.