Michelle Pollock

Background

About Michelle Pollock

I’ve made it my life’s work to build and lead organizational development programs to accomplish the strategic priorities, mission, and vision of an organization. I do this by fostering cross-functional initiatives that unify distributed departments and teams around a shared vision to build foundations that generate organizational success for years to come. Engaging and collaborative, I am a trusted partner, relied upon to plan the intricate architecture of brand, product marketing, technology, data analytics, and business enablement to ensure an organization’s success. Areas of Expertise: Tech, social-enterprise, non-profit, and education leadership B2B, B2C, B2B2C marketing strategy development, division planning, and supervision Customer experience (CX) mapping, vision, and strategy development for partners, academic institutions, and students CX data collection planning and analysis across cross-functional silos to build a comprehensive view, vision, and future state for customer(s) journeys Remote and fully distributed team management Lead generation and marketing technology stack strategy and execution (SFDC, Marketo, and a myriad of integrated tools) Digital transformation project management Content marketing programming Organizational development and reorganization planning and execution