Michelle Read-Kulig

Background

About Michelle Read-Kulig

A results and people focused marketing executive who thrives when leading teams through transformation informed by insight. Deep experience in digital, social media, loyalty program design and customer relationship management. I deliver value through breaking down silos and building processes and plans that align company, product, service and brand informed by data and insights. I ask 'why' and 'why not' and am willing to take chances, to test and learn to improve performance, gain efficiencies and build better customer experiences, products and brands which align to organizational priorities. I have progressive experience across industry verticals, on both the agency and client side serving BtoC and BtoB audiences. Areas of expertise: marketing strategy digital strategy digital transformation marketing technology customer relationship marketing customer relationship management performance marketing ecommerce integrated marketing mobile marketing social media marketing social media advertising email marketing social media governance crisis communications channel strategy omnichannel marketing search engine marketing digital marketing education experimentation & testing web analytics app analytics demand generation growth marketing leadership and team building stakeholder management consultative sales