Michelle Ross

Background

About Michelle Ross

I'm an accomplished lifecycle marketing and communications specialist with a 17-year career that has spanned across a range of industries globally. I have a proven track record of identifying and leveraging opportunities to drive retention initiatives through the development of high-impact, data-driven marketing campaigns. My passion is to produce high-quality marketing collateral using Behavioural Economic principles to drive strategic business outcomes. I'm also experienced in leading high-performance marketing and sales teams in a fast-paced environment. I have a Bachelors degree in Marketing and Management. I have also completed the PRINCE2 Practitioners certificate for Project Management and Lean Six Sigma Green Belt, and I'm a Behaviour Economics Knowledge Champion. Key achievements/successes- Redeveloped online campaign resulting in 192% YoY revenue growth - Delivered 103% revenue to target and reduced spend by 20%- Stood up new direct channels to market - Responsible for deployment of online campaign resulting in the most revenue generated on the corporate site to date - Winner of Good2Great award for professionalism and passion for winning - Deployed first direct mail lead generation campaign for our online products resulting in qualified leads and sales - Developed testing strategies to increase direct mail and email campaign performance - Implemented DM campaigns to achieve an annual increase in customer retention by 9.6%