Michelle Roufa
Creative Director, Brand Storyteller at Sparen
Based in New York, United States
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Seniority
Director
Department
Other
Location
New York
Industry
Real Estate
Company size
12
Contact information
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m•••••••@sparenhomes.com
Phone
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Background
About Michelle Roufa
I'm a Brand Storyteller with over 20 years experience helping companies connect with their own unique narrative. I'm an Executive Creative Director / Copywriter, with extensive experience leading teams, ideating, and executing multichannel stories in technology, retail, packaged goods healthcare, and CSR. I've written everything from multimillion dollar Super Bowl ads to the copy on the back of shampoo bottles, worked one-one-one with the C-Suite, and presented to halls of franchisees who just want to get to the buffet. But mostly I specialize in problem solving. When you're looking for a leader who can inspire the artists without alienating the number-crunchers, or just someone to help write your way out of any corner - or into every living room, I'll work with you to get you there. And if all you care about are awards, I've won more than my share over the years. Yes, I Cannes too. Author of THE NORMA GENE (Bitingduck Press, 2016).
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