Michelle Tracy

Background

About Michelle Tracy

9 years of remote management experience. Sales-oriented, results-driven, career Automotive Remarketing and Marketing Professional with a proven record of accomplishment in planning and leading comprehensive marketing and sales strategies, goals and objectives. 22 years of professional wholesale and retail automotive industry experience with an emphasis on digital and online solutions. Expertise in development and execution of strategic and successful marketing tactics to create a high energy and diversified market to exceed expectations of clients and management. Solid leadership fundamentals; able to build and guide success driven teams. Champion of change during digital, off-site and non-traditional business restructures and transformation. Proficient in communicating with management, clients, vendors, and internal departments to collaborate, plan, coordinate and execute overall marketing efforts and sale support. Strength in understanding and communicating the client needs, and operational components and processes, to better manage, prioritize and align with company goals and initiatives. Advanced user of Salesforce and Marketing Cloud (Exact Target) to data mine, create and execute targeted campaigns and insightful customer reports.