Michelle Travers

Background

About Michelle Travers

CFO-Level Bookkeeping & Financial Strategy for Service Owners Who Are Done Guessing | Profit First Certified | Helping $300K-$500K+ Businesses Pay Themselves What They're WorthI'm Michelle Travers, and I help agency owners and service-based businesses turn financial chaos into clarity - so you can finally pay yourself what you're worth and grow without the stress.You're making $500K a year but paying yourself $47K.Your "best client" might actually be costing you money.You're celebrating revenue while your bank account says otherwise.Sound familiar?Clean books aren't enough. You need someone who can show you which clients are actually profitable, where your money is leaking, and what decisions to make next.That's where I come in.What I Do:I provide CFO-level bookkeeping and financial strategy for marketing agencies, creative agencies, and B2B service businesses making $300K-$500K+ annually.My Services: Monthly Bookkeeping (Basic & Advanced) CFO-Lite Partnership (Strategic financial oversight + unlimited support) Profit First Implementation Cash Flow Management & Forecasting Client Profitability Analysis Financial Planning & Decision SupportPlus: Budgeting, Benchmarking, Sales Tax Support, and Payroll AssistanceThe Difference:Traditional bookkeeping tells you what happened last month.I show you what's happening right now, what it means, and what to do about it.I help you- Identify which clients are profitable (and which ones are costing you money)- Find profit leaks you can't see ($40K-$80K on average)- Implement pay-yourself-first systems (so you stop being the last one paid)- Make data-driven decisions (not panic-driven guesses)- Build financial systems that support the business you're becomingWho I Work With:Agency owners and service business owners (especially women!) who are- Making $300K+ annually- Tired of celebrating revenue while personally staying broke- Ready to see their real numbers (even if it's uncomfortable)- Done guessing and ready to grow strategicallyWhat Clients Say:"Michelle showed me my $18K/month client was actually costing me $5K/month. We restructured pricing and my profit increased $4,200/month immediately.""I went from paying myself $3K sporadically to $15K consistently. Same revenue. Different system. Life-changing.""She doesn't just do bookkeeping - she tells me the truth about my numbers and what to do about