Michelle Williamson

Background

About Michelle Williamson

Experienced digital marketing strategist in the marketing and branding industry. Strong business development professional skilled in digital marketing, web design and SEO management, social media management, email marketing, and branding. Digital Marketing | Social Media Specialist Email: mw@backburnermarketing.com Dynamic, committed, and motivated professional with a proven record of generating and building relationships, managing projects from concept to completion, demonstrating exceptional communication skills, strong analytical skills, and being up-to-date on industry trends. Adaptable content marketing leader, with the ability to work independently, or as a transformational leader of a dynamic team, creating effective presentations and developing opportunities that further establish organizational goals. With extensive experience in the commercial utilization of social media channels, such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube, along with integrated email marketing, successful marketing strategies are built that increase brand awareness, promote customer engagement and, ultimately, drive web traffic and conversions, bringing a customer-focused approach to online marketing and social media strategy. CORE COMPETENCIES • Social Media strategy, social media management • WordPress web design • SEO development and SEO management • Email marketing strategy and implementation • CRM development and management • Video production and editing for promotional, how-to videos, demos, and explainers • Graphic design of identity materials, brochures, print ads, conference displays, giveaways ACCOMPLISHMENTS • Directed growth by 269% over two years in the primary vertical market of a small travel lacrosse program to a full-scale teaching/training and youth rec organization before expanding into other areas • More than doubled the overall social media presence within 6 months of a healthcare SaaS company • Increased sales through funnel management/direct email by $1.5 million over four years for a robotics company • Increased patient retention by 130% and overall sales to over for a veterinarian Contact me at mw@backburnermarketing.com to start developing your digital marketing strategy.