Michelle Zerphey

Background

About Michelle Zerphey

Sales Operations and Commercial Strategy leader with experience bridging Sales, Finance, Marketing, and Supply Chain to drive profitable, scalable growth. Throughout my career, I’ve helped organizations ranging from emerging brands to global manufacturers build clarity and alignment around revenue performance. My expertise spans: Revenue Operations & Forecasting: Building data-backed sales planning models and pricing systems that protect margin and improve forecast accuracy. Go-to-Market Strategy: Launching new product lines (including medical and consumer devices in highly regulated industries), building account-based marketing and sales frameworks, and developing sustainable channel growth plans. Cross-Functional Leadership: Partnering with finance, operations, and product teams to streamline order-to-cash, improve customer experience, and enhance internal accountability. Commercial Enablement: Designing CRM and reporting frameworks (HubSpot, Power BI, Excel) that empower teams to execute more effectively and with visibility.