Verified recordManufacturing

Michiel Bos

Sales Manager Retail at Koninklijke Eru

Based in The Randstad, Netherlands

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Seniority

Manager

Department

Sales & Business Development

Location

The Randstad

Industry

Manufacturing

Company size

66

Contact information

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Email

1 credit

m•••••••@eru.com

Phone

5 credits

+31 ••• •••• ••••

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Background

About Michiel Bos

As Sales Manager Retail at Koninklijke ERU for over 12 years, the focus has been on driving growth and profitability in the Netherlands, Belgium, and Luxembourg. Managing partnerships with leading retailers such as Albert Heijn, Jumbo, and Carrefour, the role includes full budget accountability for turnover, margins, and trade investments. The successful launch of A-brand and private label products with Aldi and Lidl has further solidified a competitive market presence. By leveraging deep expertise in FMCG and operational excellence, the aim remains to develop scalable strategies that enhance retailer engagement and business performance. A commitment to fostering collaboration and aligning goals with measurable outcomes ensures consistent results in a dynamic retail environment.

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