Mickael Areces

Background

About Mickael Areces

After studying in Hotels and International Tourism, I turned to marketing and sales. After a first successful experience in the European LaSer group as Assistant Product Manager and Negotiation Manager, I was brought to work for clients such as GDF Suez, MAAF Assurance, Paris Saint Germain, etc. as well as suppliers such as Norauto, Darty, Hertz, etc. In search of new adventures, I made a cultural trip around the world before returning to France to join the Adhrena company. Recruited as Area Manager in Paris where I was able to learn sales negotiation for the Glaxo Smith Kline laboratory (Sensodyne, Aquafresh and Polident) and for Jenlain brewery, I left the field to become Marketing and Sales Development Manager for several clients: MAPA Spontex (Jarden Corporation), Energizer Wilkinson, UnHyCos and Henkel. After a few months, I was given a new strategic mission at Adhrena. A very important project directly linked to the number 2 in mass distribution: Intermarché. As Sales Development Manager, I was responsible, in collaboration with the National Sales Director, for the implementation of this project, which aims to standardize the "Perfumery" in all 1812 stores throughout in France. A very challenging mission with many economic and strategic challenges for both Adhrena and Intermarché. But it was in 2015 that I really boosted my career when I started my company in Spain. I carried out a project that I had been working on for several years, namely the development of a 5-a-side football centre. I chose the city of Malaga, which showed shortcomings and obsolescence in the facilities for playing football. The company has grown well since 2015 with the opening of 3 new properties in 2017 and 2018.