Mickel Tingley

Background

About Mickel Tingley

Sales & Business Development leader with 20+ years in outdoor, lifestyle, and action sports. Experienced in leading high-performance sales teams, driving double-digit revenue growth, and cultivating long-term retail partnerships with premium accounts. Skilled in strategic revenue planning, forecasting, and account profitability management. Adept at translating company goals into actionable sales strategies, leveraging data analytics to drive accountability and growth, and aligning field execution with go-to-market strategies across footwear, apparel, and accessories. Persuasive leader with proven success in developing emotionally connective relationships with the brand, strong track record for sustaining business in a difficult economic climate through talented, accomplished and results-driven sales team leadership backed by unique ability to leverage a broad range of sales and marketing strengths, strategic planning skills and trusted relationships that work together to deliver exceptional profitability results and sustainable sales activity. Expertise in global business mechanics with proven experience in North America, Pacific Rim, South America and including three year expat experience in EMEA region. Specialties: • Sales Leadership & Team Development • Strategic Revenue Planning & Forecasting • National & Regional Account Growth • Strategic Retail Partnerships (REI, Backcountry, Huckberry) • Cross-Functional Commercial Alignment (Product, Marketing, Demand and Supply, Finance) • Market Expansion & Consumer Insights • CRM & Analytics: Logility, Power BI, SPS Data