Mickey Brown

Background

About Mickey Brown

Content Strategy & Digital Marketing Editorial Oversight & Team Leadership Community Building & Social Engagement WHO I AM A digital storyteller with strong leadership and influence-building skills, I excel at uncovering market gaps and guiding cross-functional delivery teams in designing multimedia executions that capitalize on opportunity. My career has been hallmarked by platform innovation and leadership, developing content strategy that drives brand awareness and website traffic through in-depth analysis of performance and a deep understanding of changing market dynamics. A former managing producer at BAMTech Media (now Disney Streaming Services), I advanced through progressively senior-level roles to oversee editorial, video, budgeting and staff operations of the now-defunct website icenetwork.com, which was the premier online destination for figure skating news and content. MILESTONES & QUALIFICATIONS INCLUDE: CONTENT STRATEGY: Crafting, deploying and innovating content creation and delivery, engaging audiences through authentic content that promotes brand trust and loyalty. TEAM BUILDING: Inspiring, motivating and mentoring freelance and in-house talent, providing hands-on leadership to promote engagement and accountability in deadline-driven digital marketing environments. INNOVATION: Continually evolving content distribution and syndication through platform and content strategy that includes development of Ice Talk — a highly regarded podcast in the figure skating community — as well as The MM+M Podcast. REVENUE GROWTH: Played integral role in deploying paid subscription products and SEM/SEO campaigns for MLB/BAMTech that fueled 25% increase in recurring revenue. AREAS OF EXPERTISE Content Creation Editorial Leadership Digital Production Social Media Marketing Community Building Marketing Communications Brand Engagement LinkedIn builds great connections. Reach out here or via email at msb54523@yahoo.com.