Mickey Lau

Background

About Mickey Lau

As a marketing professional with more than a decade of experience, I have had the opportunity to work in various sectors, including education, aged care and not-for-profit. Over the years, I have successfully led marketing campaigns from conception to delivery, resulting in increased brand awareness, click rates, and customer acquisition numbers. My approach to marketing is underpinned by applying a deep understanding of market trends, gathering data-led insights to identify target audiences, and designing campaigns that are invigorating, creative and engaging. I am a firm believer that marketing is no longer about selling a product/service but more about the story that is told. Additionally, taking on an empowering leadership approach has enabled me to inspire both internal teams and marketing agencies to develop compelling marketing assets for traditional and digital channels.