Midge Hoffmann

Background

About Midge Hoffmann

INTERIOR DESIGN • Ability to create comfortable and compelling environments, specializing in retail interior design. • Work to identify and target client’s vision and needs; define project goals, budget and time line. • Work collaboratively with design team and consultants through all phases of a project. • Experience includes restaurant, health care and office environments; large and small projects. • Research trends & styles. Develop initial concepts and design direction based on client requirements and market research. • Create design solutions, and explore alternatives, with an eye to execution, budget and time line. • Able to communicate design ideas with rendered elevations, 3D models, color and material boards. • Design can include bulkhead walls, reflected ceiling plans and overheads; flooring design; accent lighting; specialties; space planning, furniture layouts. • Full color and materials palette; finish schedule. • Provide contractor drawings for interiors, decor elevations, signs, graphics and decor details. • Site visits and coordination with general contractor, fabricators and installers. SIGNAGE • Experience designing exterior signs, full sign packages including wayfinding and ADA. • Working knowledge of materials and fabrication. DECOR & BRANDING, SIGNS & GRAPHICS • Develop and integrate full decor and sign package, environmental graphics. • Work with brand managers to develop identify and promote company brand. • Working knowledge of fabrication and materials for interior decor, signage and graphics. • Review decor shop drawings, coordinate decor fabrication and installation. • Experience with unusual and complex projects such as theme parks. ART • Experience creating graphics for print. • Background as studio fabric artist; worked with large scale art installations. • Passion for utilizing artists and craftsmen in interior projects. Experience creating art concepts, and directing the artist.