Mig Wehrle

Background

About Mig Wehrle

As an experienced professional in the water sports industry, I am driven by passion for Brand and Product management. I take pride in my demonstrated history of successful achievements in the underwater sporting goods sector. With my extensive "go-to-market" background, I have developed a clear understanding of the consumer and customer viewpoint, which enables me to determine if a product has the potential to succeed or if it needs to be repositioned. My career in the sports industry began in the late 90s as a marketing manager for ROCES Inline Skates, where I executed strong marketing programs for the rapidly growing inline skate market in Germany. With my dedication to Scuba Diving and other water sports, I later joined the world's largest Scuba Diving company, AQUALUNG, where I successfully managed their DACH region sales activities and their global dive center business for several years, both in Germany and abroad when I lived in Asia. My best achievements in product and brand management have been the result of creating strong programs that incorporate successful product collections, tailored to meet specific requirements and aligned with brand mission and values. I have a passion for managing P&L, margins, and marketing plans, and I use valuable data to drive business growth both today and in the future. I am an excellent communicator and enjoy presenting to teams. With my visionary ideas and ability to connect them to realistic processes, I am able to inspire global team achievements and support consumer-focused growth.