Verified recordGambling Facilities and Casinos

Miguel Abrantes

Head of Crm - Spain at Dazn Bet

Based in Madrid, Spain

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Seniority

Director

Department

Advertising & Marketing

Location

Madrid

Industry

Gambling Facilities and Casinos

Company size

113

Contact information

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m•••••••@daznbet.com

Phone

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+34 ••• •••• ••••

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Background

About Miguel Abrantes

Online marketing professional, based in Madrid, with proven track record in customer retention, operations, strategy and team management. Born and raised in Portugal, currently, with 10+ years of experience. I'm a goal-oriented and data driven person, with special interest in developing multi-channel growth strategies to acquire and retain customers. Expertise and Interests- Business Growth and scale up - Team management - Budgeting and Forecasting - Ecommerce & On-site Promotions - CRM Management Platforms and Retention Strategy - Onboarding, churn prevention and reactivation of customers - Optimization of user journeys and customer LTV - A/B testing and campaign optimization - Analytics, insights and online consumer behaviour - Digital Omnichannel - Online Advertising (display advertising, remarketing, programmatic, social media, SEM - Google and Facebook Ads, Afilliation Network)- User experience improvement - Email/SMS/Push Marketing

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