Mikael Chew

Background

About Mikael Chew

A newbie to the world of strategic planning, specialising in both marketing and brand strategy. Committed to putting people first, I ground every brief in human-centric insights to drive tangible and impactful results. In my still-unfolding career, I’ve held five strategic planning and marcom roles across both MNCs and SMEs, contributing to the development and growth of some 20 brands in just a few short years. Throughout my nascent career, I’ve- Encouraged people to foster a deeper appreciation for their everyday cuppa by redefining coffee appreciation as an art form, highlighting both its technical and emotive elements - Repositioned a digital service originally designed for Silvers to resonate with Gen Zs, laying the foundation for bridging the generational divide between the two audiences - Prompted parents to start insuring the biggest financial need for their kids: aspirations - Broken cultural taboos by opening conversations about end-of-life planning among Silvers in a conservative Asian society - Nudged over teens across four markets to flex their investment skills in the 2023 ASEAN Investment Challenge - achieved with a zero paid marketing spend Beyond my marketing pursuits, I’m a passionate musician with nearly two decades of dedicated practice and over a decade of experience as both a performer and music director. One of my most rewarding stints was leading the 170th anniversary celebration of Lasallian presence in Singapore (2022), where I directed a group of over 60 musicians and singers from the eight Lasallian institutions in Singapore.