Mikael Gustafsson

Background

About Mikael Gustafsson

International business manager, with +20 years of semiconductor industry experience spanning from cellular, automotive, consumer electronics applications as well as identification and standard products. Held various senior sales and marketing positions and have grown a strong network including many strategic relationships with key customers throughout the industry. Proven track record of successfully developing strategic business/marketing plans and executing upon those and consistently delivering strong results over time. Ability to identify key value propositions in new technologies towards leading customers and markets and present them in a compelling way and in line with customer’s own strategies. Very results driven negotiator with solid experience from complex B2B business contract negotiations. Strong experience in building, leading and motivating teams to extract maximum value from the target customers and markets. Broad international experience and cultural awareness from having worked in international companies with global and regional business responsibilities. Significant experience in change management with strong experience and proven track-record from several major restructurings of regional organizations implementing new management and focus. Specialties: Sales & Marketing, change management, complex negotiations, leading teams