Mikayla King

Background

About Mikayla King

I’m a sports marketing and events professional who’s passionate about building real connections — between fans and their clubs, between communities and the game, and between creative ideas and strong execution. My experience spans grassroots to elite-level sport, with a focus on delivering marketing campaigns and events that are strategic, engaging, and inclusive. From launching season campaigns to creating social content that highlights the faces behind the game, I’ve worked closely with clubs, venue partners, and community stakeholders to bring stories to life and events to scale. I’m particularly passionate about driving visibility and growth in the women’s game, creating space for authentic storytelling, and using sport as a platform for connection and impact. What You Can Count on Me For: Taking the lead on events and campaigns that need both vision and follow-through Creating content that connects — whether it’s social media, email, or web Building strong, respectful relationships with clubs, partners, and stakeholders Keeping things organised, clear, and calm — even when the pressure’s on Outside of work, I’ve been shaped by a lifelong connection to sport, growing up in a football (NRL) mad family and now competing in strength sports. It gives me a deep appreciation for the role sport plays in people’s lives, both on and off the field.