Mike Basore

Background

About Mike Basore

I bring extensive expertise in sales enablement, business development, product marketing, product and project management, and market/pricing analytics. Currently, I lead the Go-to-Market & Analytics team in the Product Group for PC Accessories, driving ambitious objectives. A key aspect of my role includes direct engagement with customers, press, and external stakeholders. While my background is predominantly in the PC sector, a strength lies in managing product transitions that enhance margins and optimize customer performance and experience (UX). I apply these insights to the peripherals market, ensuring integrated marketing and executional collaboration across business units. Additionally, I oversee an eight-figure OpEx and MDF budget, ensuring strong KPI/ROI alignment. My leadership philosophy centers on cross-functional collaboration, leveraging diverse expertise from teams, stakeholders, and new talent to drive innovation and efficiency. I prioritize strategic simplification, process optimization, and informed risk-taking to enhance overall performance. My global experience spans emerging markets—particularly CEE and MEA—while maintaining broad responsibilities at an international level. My focus is predominantly B2B, complemented by consumer-related initiatives. I also have extensive experience in business development, aiming to create mutually beneficial opportunities. I work closely with direct business teams, system integrators, and channel marketing groups. My team supports regional execution, aligning sales targets and marketing programs with financial goals and KPIs for executive leadership. We activate business objectives through strategic deliverables and operational improvements, ensuring customers and sales teams are well-versed in our offerings and the competition to drive maximum effectiveness and win rates. Additionally, I served as a LinkedIn social media champion and VIP at Dell Technologies, specifically on ideation & creativity. Prior to my current role, I supported select global customers and the U.S. Federal government. I have held multiple Director of Marketing positions in product development and management. Earlier in my career, I specialized in pricing strategies, financial modeling, demand/supply management, and global online/software development. My key strengths include sales training and enablement, business goal planning, product lifecycle management, brand development, promotion, competitive marketing, and financial analysis.