Mike Bitner

Background

About Mike Bitner

Accomplished sales and product management executive with over 25 years of proven success in steering comprehensive sales strategies and product development initiatives. A results-oriented leader, I excel in leveraging growth opportunities to consistently surpass revenue targets. Distinguished by my track record in orchestrating the successful launch of more than 20 products, I bring expertise in managing the entire product lifecycle—from conceptualization to launch. My approach involves meticulous oversight of prototyping, testing, marketing, packaging, and training. I foster a team-centric environment that values input from team members, emphasizing a management style centered on success and well-being. Recognized for effectively managing multiple sales channels, including direct sales and industrial distribution, I have a history of leading both direct and indirect sales teams to achieve high-performance levels. My leadership capabilities are underscored by a commitment to achieving organizational objectives through excellence in both sales and product management. Core areas of experience include- Sales Management/Leadership - Strategic Planning & Execution - Product Lifecycle Management - Market Analysis/Competitive Testing - New Product Launch Strategy - Leadership & Trust Building - New Product Launch Strategy - Supplier Network Expansion - Prototyping & Testing - CRM Systems Proficiency - Comprehensive Training Initiatives - Proven Manufacturing Background - Written & Verbal Communication - Cross-Functional Collaboration - Adaptive Problem-Solving