Mike Call

Background

About Mike Call

Digital-marketing and creative-team leader seasoned in all aspects of design; corporate identity, collateral, websites, digital and print advertising, video production, event and trade show support, project management, and direct team management. Solid multi-industry experience, especially in manufacturing, IT (enterprise cloud software), financial services, and legal services. Additional experience working for and across departmental teams: Sales, Marketing, Finance, Operations. My Approach With respect to content strategy and design, I put essentials first. I listen, research, and understand management leadership objectives for brand awareness, sales, and revenue growth. I make educated determinations about audiences, including buyer personas and influencers – essential for both audience relatability and search engine optimization (SEO). Finally, I translate findings into visually compelling design that complements written copy, and strengthens the total value story. This is true for companies, products, launch campaigns, and more. As an independent provider, I have always partnered closely with a cadre of experts in design, typography and layout, business copy writing, data marketing, photography and videography. As a corporate creative director, I had the opportunity to lead a team of such experts. Skills Branding Strategy Logo Design Print Design Website design & launch SEO A/B Testing Portal design UX optimization Video/audio editing Online advertising Project management Creative team management Tools Adobe Creative Suite - InDesign, Illustrator, Photoshop, Premier Pro, Dreamweaver, Acrobat, XD WordPress - WooCommerce, LearnDash, and Vimeo HTML and CSS coding Constant Contact Microsoft PowerPoint, Word, Excel Mavenlink and Basecamp PM Systems Strengths Leadership in design and creation of key messages and compelling value propositions Primary, as well as secondary research Facility interviewing important message partners, including: executive leadership, frontline sales, and SMEs – developers, engineers, etc.