Mike Coffin

Background

About Mike Coffin

Mike has held a number of senior leadership roles across technical marketing, product marketing and product management. He is a versatile leader and has extensive experience developing go-to-market strategies, messaging, product positioning, marketing content, sales enablement tools, and demand generation programs for a wide range of solutions targeting the enterprise, vertical markets and consumer products. He also has international marketing experience working with sales, field marketing, business development, and partners worldwide. Mike is passionate, visionary and driven, and has developed strong leadership, management, and analytic skills that enable him to execute and deliver on complex business problems. Mike has demonstrated success working in nonprofits, tech startup and large companies with complex matrix environment, including motivating and leading highly productive teams through direct and indirect reporting relationships. Mike is also a triple CCIE and has been involved in the architectural design of many large scale SaaS and Network projects. Specialties- Artificial Intelligence - Learning Management, IT professionals content, Insights and Data Analytics - Product marketing, industry marketing, B2B marketing, and product management - Go-to-market strategy, market and competitive intelligence, product positioning, messaging, branding, product launch, product life cycle management, and sales enablement - Demand generation, digital marketing, integrated marketing, content marketing, social media marketing, and marketing automation - Enterprise, healthcare, public sector, and service provider markets