Mike Copley

Background

About Mike Copley

Highly experienced B2B and B2C strategic marketing, communications and campaign professional with over 20 years hands-on experience of all aspects of Digital and Offline experience gained across the UK, Europe and Globally both client and agency side. A proven track record of delivering integrated marketing strategy, analysis, digital, ecommerce, analytics, paid media, business growth and engaging Board level stakeholders across multiple sectors including Business Services, Industrial, Property, Health, Leisure, Technology, Financial Services, FMCG, Retail, Travel, and Public Sector. Innovative with excellent strategic insight and commercial awareness, developing people and business growth to achieve and exceed targets. Online & Offline Experience: Integrated and digital marketing strategy, brand management, growth and awareness building; Digital Media; Budget control; Product launch; website build & design; digital transformation; Data, analytics and driving ROI; App and Mobile; UX; SEM; SEO; PPC; CRO; email marketing and paid and social media; content creation; CRM including personalisation and segmentation technology; Affiliate and acquisition marketing; PR. Above the Line including: Broadcast, Print, Press and Out of Home; Sales; Direct Marketing; Internal Communications; Sponsorship; Sales Promotion; NPD and Product Management; Direct Response Marketing; Event and Exhibitions; Sales Promotion; JVs and reciprocal partnerships.