Mike Cormack

Background

About Mike Cormack

With two decades of experience in media, sports betting, and iGaming, I’ve built a career at the intersection of journalism, digital content strategy, and audience growth. I’ve led multi-platform content teams and developed strategies that drive engagement across articles, podcasts, videos, social media, and newsletters. I’ve worked for some of North America's most recognized media organizations, including The Athletic, Sportsnet, and Torstar, shaping high-quality content and producing products that resonate with audiences. At NorthStar Bets, I spearhead our content strategy, where I worked closely with our product team and developers to create 'Sports Insights,' our industry-leading content vertical. I also play a key role in business development, partnerships, and external communications. A highly respected leader with a deep understanding of the evolving media landscape, I am passionate about delivering innovative content experiences that meet audiences' articulated and unarticulated needs. My career has been defined by passion, creativity, strategic thinking, and a track record of building large, loyal audiences through compelling storytelling.