Mike Erickson

Background

About Mike Erickson

I’m a Marketing Technologist with nearly three decades of experience leading digital strategy, CRM integration, and multi-channel campaigns that drive measurable growth. My career began in 1996 building websites from the ground up—a hands-on foundation that still shapes how I approach digital marketing today. My approach is rooted in continuous improvement—testing, refining, and optimizing campaigns to maximize efficiency and measurable outcomes. I’ve managed digital marketing for organizations and small businesses across finance, real estate, healthcare, non-profit, and skilled trades sectors. My work has included website development, email marketing, SEO/SEM, CRM integration, and content strategies that help providers, service companies, and entrepreneurs engage their audiences and build lasting trust. Having marketed in regulated industries such as finance and healthcare, I understand the importance of compliance, trust, and accuracy in digital campaigns. This experience helps me create strategies that resonate with patients, providers, and customers while meeting strict standards. Core strengths include: Digital Strategy – SEO, SEM, social media, paid campaigns, and omni-channel planning. CRM, Email & Automation – Build segmented campaigns and automated workflows with HubSpot, GoHighLevel, and familiarity with other platforms. Content & Web – Develop newsletters, blog posts, landing pages, and WordPress/HTML sites that engage audiences and drive conversions. Creative & Video – Design impactful visuals and video content with Adobe Creative Suite and other common video editing tools. Analytics & Optimization – Track KPIs, measure ROI, and manage budgets for data-driven performance improvements. I thrive at the intersection of marketing, technology, and healthcare—building systems that connect patients, providers, and organizations with clarity and measurable impact. Let’s connect if you value data-driven marketing, process efficiency, and strategies built on continuous improvement.