Mike Farrell
Performance Lead, Paid Media at Sunnyside
Based in West Orange, United States
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Seniority
Manager
Department
Advertising & Marketing
Location
West Orange
Industry
Advertising Services
Company size
35
Contact information
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m•••••••@sunnysidecalifornia.com
Phone
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Background
About Mike Farrell
Growth marketer with 10+ years of experience turning ad spend into real results. I help ecommerce and lead generation brands identify what's not working, fix it creatively, and scale profitably, often with a strong return on ad spend (ROAS). I’ve led performance marketing campaigns across Google Ads, Meta Ads, and retail media platforms like Nordstrom. I’m especially focused on audience strategy, shopping feed optimization, creative testing, and using AI tools to work smarter and faster. Strong on strategy, great with clients, and always looking for new ways to drive full-funnel growth through paid media. Also: recovering touring musician. Still chasing good ideas and good music.
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