Mike Ferris

Background

About Mike Ferris

Operating Executive for 7 Global Consumer Brands Track Record for Driving Revenue and Profit Brand Management Professional with history of leading growth and profitability in highly competitive markets. Results-driven leader with broad-based marketing and global P&L expertise. Passion for excellence. Exceptional consumer brand experience. Strong presentation, creative problem solving, persuasion, strategic development and team execution skills. Experienced at devising and implementing marketing, product and branding strategies, and identifying new customer opportunities. • Successful senior operating executive for six global consumer brands with market leading categories. • Drove revenue and profit expansion in highly competitive consumer segment. Full P/L responsibility. • Created new revenue streams through new products, alliances and distribution channels. • Savvy in distribution through big box retailers, chain stores, clubs, specialty retailers, and distributors. • Creatively negotiated and profitably leveraged high profile celebrity endorsements. • Successfully teamed in developing highly innovative products in 3 companies • Successfully managed leading golf ball brand through global development program. • Established new product commercialization process at three companies. • Drove the use of consumer insights and research in all six brands. • Inventor of Record for four patents in the packaging and sporting goods field.