Mike Hoesten

Background

About Mike Hoesten

Shaping stories that move people and influence decisions has been at the heart of my career. At Universal Creative, I lead the Brand Studio, driving strategy, storytelling, and creative production for pitches and executive presentations that guide multi-hundred-million-dollar projects and define global brand experiences. Every narrative, deck, and presentation is designed to inspire action and leave a lasting impression. Before this, I honed my craft in agencies, shaping brands through strategy, identity, innovation, and interactive experiences. From flagship next-gen Sales Centers for Hilton Grand Vacations in Las Vegas and Disney Vacation Club in Hawaii, to personalized multimodal storytelling for Harry Potter on Google Assistant, to a full digital signage program for BlackRock at their state-of-the-art Hudson Yards HQ, I combined strategy, technology, and design to create work that resonates. Across both agency and in-house environments, I’ve built and led teams that bridge strategy, creative execution, and technology—crafting stories and experiences that captivate audiences and push creative boundaries. Brands I’ve collaborated with include: Universal Pictures Group, Warner Bros, Warner Music Group, Nintendo, HBO, NBA, NBCUniversal, Disney, Hilton, Holiday Inn, Pottermore Publishing, Simon & Schuster, Sports Illustrated, Captain Morgan, BlackRock, and Mars Wrigley.