Mike Hoogterp

Background

About Mike Hoogterp

People | Purpose | Problems Working by these 3 rules will handle 99% of the difficulties most organizations face. Serve people— not algorithms, not organizational goals, not metrics, not analytics, not departments- people. Serving people will impact all those other things, but we have to serve the needs of real people. Work to purpose— A defined purpose is the beacon everyone who works on a project uses to guide each decision.(Design is nothing more than purposeful decision-making, after all.) Know the purpose; know your destination. Solve the problem that’s causing the problem— The first problem we identify isn’t the cause but a superficial symptom of something bigger. Just like treating a fever rather than the infection, treating the symptomatic problem may bring temporary relief while ignoring more significant issues. Root out the real problem.