Mike Lough

Background

About Mike Lough

Senior marketing leader with proven experience in creating and building effective marketing and communications strategies, building teams, cultivating business relationships, motivating and managing staff and delivering measurable, business-building results from integrated marketing programs. Specific expertise in developing go-to-market strategies with a focus on driving business value in B2B environments with an integrated product marketing, advertising, guerrilla marketing, media relations, and social media approach. Summary of Accomplishments • Developed global integrated marketing, sales and business development teams. • As marketing leader, drove two successful IPOs; grew four companies to strong acquisitions. • Built and executed successful business plans as Business & Marketing Consultant • Performed CEO role and led turnaround of software start-up Specialties: Marketing management, global marketing management, marketing strategies, go-to-market strategies, messaging and positioning, integrated marketing and sales programs, business development, media and analyst relations, product marketing, communications, corporate communications, speaking, leadership and management qualities, building positive teams, clinical development, risk-based monitoring (RBM)