Mike Overholt

Background

About Mike Overholt

Mike Overholt has spent over 30 years within the Canadian automotive industry. Upon graduating from the Canadian Automotive Institute in 1990, Mike embarked on a 17 year career with Ford Credit Canada. During Mike’s tenure he assisted in the development of leasing and retail product management encompassing loyalty and sales process training. Mike also held assignments under the Primus Automotive Financial Services team working with various manufacturer teams from Mazda, Hyundai, Kia, Volvo, Subaru, Land Rover and Jaguar. From 2007 - 2011, Mike honed his sales and marketing skills as an Account Director with Maritz Canada providing expertise in training, loyalty and digital solutions to such brands as Toyota, Honda and BMW. In 2011, Mike joined the # 1 automotive finance bank in Canada - Scotiabank. He applied his knowledge and expertise within the commercial banking area helping dealers grow and prosper within their respective market areas. In 2014 he accepted the opportunity to lead one of the most talented, experienced and respected automotive retail sales teams in the country. In 2017 Mike joined one of the largest automotive groups in Ontario - Performance Auto Group. As Regional Manager, Mike provides support, insight and expertise to operations in the Niagara market. Specialties-Finance -Sales / Operations -Customer Experience -Relationship Management -Performance Management -Attention to detail & organization -Remaining a life long student -Work ridiculously well under pressure