Mike P.

Background

About Mike P.

Nelson Laboratories, a provider of laboratory testing for the medical device, pharmaceutical, and tissue industries, is one of the fastest growing companies in the state of Utah. Marketing events and communications professional with over 18 years of experience and history of producing results. Responsible for on a yearly basis producing 6 educational seminars, 10+ tradeshows, 20+ webinars and 20+ published articles/whitepapers. Proven results generator and provider of creative solutions to complex problems. • Collaborate and manage company’s marketing strategy to create brand awareness, generate leads and increase revenue. In the past 6 years, over $100 million in revenue have been tracked back to my ongoing marketing campaigns. • Manage and direct all combined company tradeshows domestically for Nelson Labs & Sterigenics. Through thoughtful strategy worked to bring together two business units and implement the strategic tradeshow plan, event logistics and coordination amongst sales and marketing teams creating a cohesive brand between two large business units. • Implemented lead scoring, and lead follow up initiatives. Over $7 million in orders have been tracked back to tradeshows since the merger. • Direct the company’s lead tracking and ROI reports. I track all first touch point marketing leads to provide better understanding of effectiveness of marketing efforts and campaigns. • Manage print and digital media, e.g, trade journals, online, and social media. • Responsible for tracking for yearly budget spend.(Seven figure marketing budget) • Responsible for all public relations communications through all media channels. • Manage outside/service vendors for graphic design, booth design, and PPC.