Mike Palmes

Background

About Mike Palmes

I’m a Brand Communications Manager at Freeletics, turning emerging-tech insight and cultural trends into momentum for fitness products. My focus: culture-led brand strategy that converts curiosity into lasting product adoption across digital health, AI & Web3. Day-to-day, I also embrace AI as a research and insight partner freeing up time to focus on high-impact partnerships and market growth. Over the past six years I’ve co-led campaigns that brought 60 k athletes into a single in-app challenge, scaled an 80-country ambassador network, and opened a new affiliate revenue stream. Beyond Freeletics, I shaped GTM decks that positioned bowline.app for the Web3/AI market, and drove a side-project launch from 0 to 180 k organic impressions within five days. Outside the office I lecture students on how e-sports breakthroughs (real-time stats, interactive streams, token-based fan rewards) are filtering into mainstream sports. I push my limits in ultra-distance relay runs across the desert, build blockchain side projects for fun, and deliver conference keynotes on tech and culture. Coffee or call - your choice. Ping me to talk brand, tech or sport.