Mike Parsell

Background

About Mike Parsell

I’m a highly motivated, outcome-focused CEO and Company Director with over 26 year’s international retail brand experience, driving profit, business development and growth utilising expertise in strategic planning, thought leadership and entrepreneurial commercial skills. My key executive performance benchmarks include profit and revenue growth, risk management and compliance, business expansion, employee relations and operational leadership. I have excellent understanding of international business operations, developing sales management and productivity systems and exceptional communication skills with an ability to create agile team performance. Throughout my career, my passion for creative development and launching new business models has allowed me to demonstrate business diversity and growth through innovation, brand strategy and marketing, strong risk management and performance. I am looking forward to growing our brand - nationally and internationally.