Mike Porter

Background

About Mike Porter

mporter@printmailconsultants.com -@PMCmike - - Consistently publishing content that drives inbound marketing is a challenging task for most companies, particularly those with few dedicated marketing resources. That includes books written by company leaders. My company, PMC Content Services, is a division of Print/Mail Consultants. We help small and medium-size companies raise awareness, attract leads, and nurture sales opportunities until prospects are ready to buy. We do this by designing and executing content marketing strategies, including custom content creation. We leverage our experience working with small and medium-size businesses to analyze our client’s needs and recommend relevant topics for blogs, newsletters, white papers, books, videos, case studies, and more. We design the content plan, create the content, and promote the content to drive traffic to our clients' websites and landing pages. We help business leaders write and publish books that expose their personal and business brands to a wider audience, add authenticity and authority, and open doors to further brand-building opportunities. If your B2B company struggles to maintain a content strategy on your own, we should have a conversation. I am especially interested in all aspects of customer communications. This includes correspondence, bills and statements, regulatory notices, alerts, and marketing materials. My regular column in Mailing Systems Technology magazine, “In the Trenches”, covers these areas with articles full of tips, advice, trends, and commentary. My PMC Content Corner LinkedIn newsletter covers content marketing and AI for small and medium size businesses. Send me a message through LinkedIn if you’d like to connect.