Mike Richards

Background

About Mike Richards

I have enjoyed over twenty five years in the RV industry. Sixteen of which in sales, finance, and operations management. I've been extremely fortunate to work along the side of the nation's most successful men and women whom had a part in taking this industry to what it has become today. I have spent the majority of my career in Southern California but I currently reside in Maryland as a general manager at Chesaco RV's flagship location in Joppa. I have a lot of passion for this industry and its opportunity to advance the RV business to the next level. The four pillars is the foundation to my leadership style which is culture, process, people, and strategy. I also lead with a set of core principles I've learned from key mentors in this business. 1) I believe the leader sets the tone for the culture of the entire dealership. 2) Business will go where it's asked but it stays where it's well taken care of. 3) My staff does not work for me I work for them, without them there is no need for me. I have full knowledge of the recreational vehicle industry philosophies and business structure which include; Federal and state compliance. MBS (Management by strengths) Personality Profiles MAP (management action planning) Management and Business Development. Spader PRO-daptive Total Leadership & Management Model Spader TM1 (Total Management 1) Fixed Operations Management Sobel University Principle Centered Selling I am multi functional in the RV business while fully understanding the dynamics in regards to; structuring a deal, financing a deal, sales process, new & used marketing/merchandising, profit & loss assessment, advertising development, operation expenses budgeting, closing psychology, goal setting/accountability, customer/sales servers, customer satisfaction tracking & development (C.S.I.), sales trends, inventory budgets/forecasting, flooring budgets, internet development, product/process training, recruiting/staffing, RV show set up, along with the service/parts aspect of fixed operations.