Mike Roach

Background

About Mike Roach

Experienced senior sales executive with a consistent record of success in the beverage industry, including award-winning results in developing national sales, marketing, and promotional programs. SELECTED HIGHLIGHTS: Experience calling on Natural Channel, Broker Management, KeHE, UNFI, US Foods, and major retailers including Whole Foods (Global), Sprouts, INFRA, NCG, NGVC, and Major Independents. Have own SPINS ID to manage Retail Sales, planning and keeping senior leaders informed. Managed and Produced 4X Channel Category Growth for Mountain Valley consistently YOY for past 3 years working alongside broker and engaging distributor sales personnel. Introduced supply chain innovation earning Supplier of the Year for developing a national sales promotion program consolidating all independent supermarkets into one virtual chain. Recognized as Category Preferred Supplier for introducing national assortment and space management process producing annual savings and reducing out-of-stock inventory in both company and franchise stores. CORE EXPERTISE: National Account Sales | Trend Analysis | Relationship Building | P&L Management | Sales Forecasting | Product Assortment | New Product Launch | Trade Marketing | Key Account Management | Marketing | Direct Store Delivery | Distributor Management | B2B Media Buying | Space Management