Mike Sadek

Background

About Mike Sadek

I specialize in building scalable outbound engines for early-stage startups, turning zero pipeline into repeatable growth. At Norman AI, I’m leading sales development strategy from the ground up — designing the playbook, testing messaging, and laying the foundation for a high-performing SDR team.Norman AI is solving a critical problem: 90% of startups fail before profitability, and bad UX is a big reason why. We make usability feedback fast, affordable, and accessible, powered by AI and real user testing. My role is to put this solution in front of the founders, PMs, and growth leaders who need it most.What I bring:* Sales development leadership for early-stage companies* Experience building SDR playbooks, sequences, and metrics from scratch* A track record of helping founders validate ICPs and accelerate GTM motion* 🤝 Passion for connecting people with tools that make their products betterI believe every great product deserves real user feedback — and my mission is to make sure Norman AI gets into the hands of the teams who need it most.