Mike Stodola
CMO at Tmt
Based in Nashville, United States
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Seniority
C-Team
Department
Advertising & Marketing
Location
Nashville
Industry
IT Services and IT Consulting
Company size
234
Contact information
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m•••••••@technologymarketingtoolkit.com
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Background
About Mike Stodola
Mikes Marketing Mantra:(The non-negotiable ones)"Make funnels not promos.Create continuity programs…period.A funnel doesn’t sell one or two products, it sells five of them, with coaching, consulting and continuity along the way.Build solutions instead of products.Your list is everything. Scratch that.Your RELATIONSHIP WITH your list is everything!Winning affiliate contests is great BUT… it’s way more awesome being on the other side of the equation where people are fighting to sell out their lists.Don’t call a salesletter a reports, or training, your customers are smarter than that.Provide value up front and get money on the back end then get it again and again.Remember sequencing.REMEMBER SEQUENCING!Provide amazement…no one ever bragged to their friends about something being 100% adequate.Don’t have a “100% satisfaction guarantee”…have an “100% I’ll freaking blow your mind” guarantee. Build more rungs in your ascension ladder…then build more ladders.Don’t let experience stop experimentation.If it ain’t broke, try something else anyway!(No one ever invented the airplane trying to create a better wheel.)Good is good enough…until someone offers your customers great.If no one is telling you your idea is impossible, you’re not thinking big enough.If everyone is telling you your idea is impossible, maybe it is.Don’t try the impossible until you’ve accomplished everything possible.Don’t do something because everyone else is doing it…Do something because everyone else is doing it AND it’s working for you. Get rid of bad habits.If you’re the smartest person in the room, you’re in the wrong room.Be at a place where the people inspire, amaze and excite you.Be with people you respect and aspire to be.You’re talented, smart and driven…so freaking drive!”
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