Mike Toppo
Vice President at Cnn
Based in Atlanta, United States
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Seniority
Vp
Department
General Business & Management
Location
Atlanta
Industry
Broadcast Media Production and Distribution
Company size
6.6K
Contact information
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m•••••••@••••••.com
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Background
About Mike Toppo
A leader focused on developing strategies to drive growth for CNN’s digital video content and programming operations. My team manages the programming of VOD including breaking news, network reporting, original productions and sponsored content. From 2011-2013, CNN video starts grew 40% and have become one of the industry leaders for news video. I have been directly involved with audience growth strategies and expanding CNN’s use of analytics in measuring content performance, development and programming tactics. I have also led the development of CNN’s first digital war room which brings together teams from edit, research, business intelligence and social to use real time data to optimize site performance and leverage trending content.
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