Milly Kuan

Background

About Milly Kuan

Results-driven Digital Strategy and CRM Specialist with extensive experience applying a customer-centric and data-driven approach to optimize business growth across digital channels. Proven track record in enhancing customer engagement, implementing process automation, and delivering measurable ROI through strategic planning and continuous improvement (PDCA). Adept at cross-functional collaboration and multilingual communication (English, Japanese, Mandarin). CRM & Data Analysis: Experienced in managing customer databases and leveraging insights from data analysis (Excel, pivot tables, VLOOKUP) to drive business decisions and optimize customer journeys. Digital Marketing: Skilled in campaign management, email marketing, and social media strategies (X, LINE, Instagram), with a focus on customer engagement and conversion improvement. Process Optimization: Strong background in workflow redesign and efficiency improvements, reducing costs and enhancing cross-department collaboration. Communication & Leadership: Master’s degree in Communication Design, providing a foundation in strategic communication and stakeholder alignment. Skilled in leading multicultural teams and remote collaboration. Technical Literacy: Basic understanding of HTML/CSS for digital content management and effective collaboration with technical teams.