Milton Redmond

Background

About Milton Redmond

I'm a passionate digital marketing leader with extensive experience in online campaign strategy, social media marketing, Google Ads, website and digital content management. My specialisation is within paid online activation and execution, and I bring a performance and growth mindset that constantly seeks to improve the bottom line and deliver tangible results. Key Achievements: • Developed and executed high-impact E2E digital marketing campaigns for top-priority initiatives (mortgages, deposits, investments) at UBS Switzerland Bank. • Delivered exceptional results: Surpassed total lead/sales targets by 129%, achieving an all-time high lead volume increase of 158% year-over-year (YoY) through paid channels. Additionally, optimized campaign efficiency, reducing cost-per-lead (CPL) by 64% YoY. • Led Paid Social Strategy & Operations: Held direct ownership of all agency social media activities, managing an FTE and overseeing their tasks & performance. • Championed Digital Maturity & Data-Driven Optimization: Developed and implemented a framework for paid social maturity, including a testing and learning agenda, to drive continuous KPI improvement. Key focuses: • Expertise in media planning, building and executing social media & digital marketing campaigns - including strategy, targeting tactics, and channel selection to attain measurable business goals. • Mastery at driving channel growth and mapping out user journeys for full-funnel digital marketing paid campaigns from awareness, lead generation to conversion (Paid Social Media, SEA, Display, Youtube). • Hands-on experience within all aspects of campaign management from conceptualization, production of digital content, paid activation, crunching and analysing data, to optimizing performance. Key soft skills: • An established leader with excellent communication and interpersonal skills focused on motivating and achieving results with diverse teams. • Excellent presentation skills developed through stakeholder management, running team meetings and marketing activation plans/reportings. • Very flexible and adaptive to change with a strong ability to drive results in a collaborative environment. • An analytical thinker that takes a data-driven approach, with a strong ability to quickly interpret insights, and simplify into actionable outcomes. • Proven track record to work in a dynamic target-based environment and manage project deadlines. • Particularly skilled at liaising and maintaining professional relationships with business clients, partners and stakeholders.