Mimi Doi
Managing Director at Red Team Associates
Based in Philadelphia, United States
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Seniority
Director
Department
General Business & Management
Location
Philadelphia
Industry
Business Consulting and Services
Company size
2
Contact information
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m•••••••@redteamassociates.com
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Background
About Mimi Doi
Mimi Doi, Managing Director, brings over 25 years of experience in qualitative research as a political anthropologist to RTA. She has led numerous domestic and global research projects and moderated thousands of interviews with HCPs, providers, caregivers, and patients. Mimi is a behavioral strategist who delves into the “whys” behind actions and develops effective ways to leverage those findings to improve the client’s top line growth. She has helped numerous clients to successfully identify untapped opportunities, address hidden barriers to uptake and optimize communications to their customers. Mimi helps clients better understand the reasons why their customers behave in the ways they do. Clients she has advised include Merck, Novartis, Janssen, Teva, Adamas, Fresenius Kabi, Gilead, Kite, Viiv, Bristol Myers Squibb and Bayer.
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