Min H.

Background

About Min H.

I possess expertise in digital marketing and user growth with a history of success in ecommerce and mobile app industries; people management - growing teams from scratch as well as inheriting existing teams - to drive both team success and individual career development; and data/analytics - building company level metrics to measure customer acquisition efficiency and paid marketing payback/ROI. Currently looking for both new consulting opportunities to help your company grow.Starting as a marketing team of one at Beautylish, I led the team's growth - both in team members to 5 in total and in results - growing monthly new customers by over 6x via paid marketing efficiencies, localizing the web and shopping experience for over half a dozen key international countries, and partnering with our key brands for co-marketing campaigns (both digital and experiential marketing). During my 3.5 years at Beautylish, top line revenues grew by more than 12x.At Shopkick, I entered a more mature marketing organization and helped make substantial improvements year-over-year in paid user acquisition results, driving down the cost per paid activation from $20+ in 2017 to ~$13 in 2018 with higher volume. In 2019, I focused on improving new user activation rates, leading a cross-functional team of product, data, and engineering team members to run first-time user experience tests, helping to increase our activation rates of new paid installs from 13% to 18% over the course of the year.Contact me via Linkedin or directly on email at minhong220@gmail.com.