Mindy Gross

Background

About Mindy Gross

I’m a firm believer that curiosity is the engine of achievement. Keeping an inquisitive outlook helps keep the job fun (fact) and the mind young (so I’ve heard, and I hope). Through my experience in account management and media strategist roles at ad agencies, I began to think of marketing as both an art and a science. I collaborated with a variety of teams and talents to tell a story to a specific audience. I loved to learn about new advertising opportunities, media buying software, and the evolving marketing landscape and build an effective marketing strategy based on what I had learned. As soon as I was given a creative brief for a campaign, I immediately got to work — requesting ad rates, TV avails, magazine and newspaper media kits, and researching PPC keywords, etc. I tried to get into mindset of the target audience. A boss once told me I had a “head down, get-it-done” attitude. I suppose that is a good thing. In my current role as a business owner, I wear many hats — maintaining that go-getter and eager-to-learn mentality. Over my 22+ years in marketing, I have gained a number of skills.KEY SKILLS- Research (demographic, market, and competitive)- Media buying - Budget management- Negotiation- Copywriting/ Technical writing- Project management- B2C marketing- B2B marketing- B2B2C marketing- PPC keyword research- Production of 200+ publications- Website creation - SEO Optimization - Graphic design - UI and UX mockups for SaaS SMS marketing product- SMS and email marketing best practices- SMS automations (Welcome series, win-back offers, abandoned cart)- Digital content - Social media management- Created gamified marketing strategy that grew a client's SMS database by 78.1%- Email marketing- Google Analytics - Google Workspace - Microsoft Office - Integrations (API docs familiarity, Google Sheets webhooks, Zapier)In my experience, the best way to learn is to dive in and do it. Whether customizing code or sewing, you'll find endless online resources to learn as you go.I accept that I can’t solve all problems and do everything work-related and in life, but I can put my head down and get to work using the skills I’ve gained while being patient and realistic enough to bring in the pros when needed. Two of my professional and personal goals are to constantly be driven to learn and to encourage others to become more confident in their skills and abilities. Then, we can collectively implement a solution or strategy that not only drives sales but also maintains a brand’s voice and mission while sharing their story.