Mingwei Liu

Background

About Mingwei Liu

About I’m a multidisciplinary professional passionate about bringing ideas to life from design engineering and procurement to marketing strategy. With a unique blend of technical expertise and leadership skills, I thrive at the intersection of design, operations, and business growth. Design & Engineering At Peregrine, I specialized in creating high-quality fixtures for retail and restaurant environments, mastering everything from metalwork and cabinetry to LED integrations. I translated architectural visions into detailed shop drawings, optimized CNC programming, and collaborated cross-functionally to ensure smooth project execution. Procurement & Supply Chain As Director of Procurement at KRG Enterprises, I’ve developed and executed global sourcing strategies, managed supplier relationships, and optimized logistics across air and ocean freight. By establishing KPIs and implementing rigorous compliance and cost-saving measures, I ensured operational efficiency and resilience, even amid global supply chain challenges. Marketing & Communication Most recently, I’ve taken on my second role at KRG as Marketing Specialist, managing social media presence and aligning marketing initiatives with business objectives. I lead cross-functional collaboration to drive brand awareness and engage audiences effectively. What drives me? Driven by continuous improvement, data-informed decision-making, and a mindset that always challenges and asks questions to exceed expectations. I enjoy building bridges between technical and business functions to create impactful, lasting solutions.