Miniko P.

Background

About Miniko P.

Career Summary: Leadership in Global Digital Marketing Strategies and Operations Career Target: International Digital Marketing, SEO A loyal, passionate, result-driven Digital Marketing Program Manager with 25 years of experience in managing international web-based apps, content, organic search and digital marketing activities. With a unique combination of big-picture thinking and attention to details, I have delivered many successful enterprise projects with special focus on scalability and sustaining operations through optimization & streamlining. Track record of low-risk, on-time worldwide rollout of systems, redesigns, campaigns, governance, processes and Search results visibility improvement. Thrive in high-pressure, dynamic, multi-faceted execution environment with excellent business acumen and leadership aligned to longer-term strategic team goals and vision. Extremely analytical and well-versed in interpreting data with business landscape and generating action plans to share with collaborating leaders and teams. Influential liaison between US business units, corporate marketing and in-country teams. Personable and effective in building a high-performance team. A Japanese native with mature language proficiency. Experienced communicator with presentation skills optimal for audiences of varying knowledges. A great mentor for a growing team capable of a hub for digital marketing operations for world-wide markets. CORE BUSINESS SKILLS & KNOWLEDGES - Global Website Management - International SEO - Web Analytics / Data Analysis - Agile Project Management - Digital Campaign - Globalization / Localization / Internationalization - Process / Workflow / Governance - User Acceptance Testing / User Training - A/B Testing, UX - Migration & Cutover Plan TOOLS & TECHNOLOGIES - Adobe Experience Manager (CMS)- Adobe Analytics - BrightEdge SEO - BrightCove Video Platform - SDL WorldServer - Google Search Console - Atlassian Jira Issue Tracker - Sharepoint Collaboration - GenAI (Jasper, ChatGPT)