Minxia Shen

Background

About Minxia Shen

An internationally recognized professional with entrepreneur spirit and unique combination of local & global commercial operation experience: deep understanding of megabrand management, navigating digital transformation, product innovation, and operation strategy to achieve above market-growth within Cosmetics, consumer healthcare, and pharmaceutical industry. Proven Record to turn around business in leading APAC markets: China(6 Years), Japan (8 Years), and Indonesia. Skilled leader with proven record in developing and executing wining strategies and new business models for of launching of New Brands: Loreal Paris Hair Color in Japan, Loreal Paris Skin Care for Men in China, BISURATO of Kobayashi Pharmaceuticals in Japan, Physiogel Online Model for China. Demonstrated ability to turn around struggling brands to achieve growth and profitability. Leadership skills to led global matrix teams and drive short and long-term growth. Visionary passionate leader with unique combination skills to set clear direction, recruiting, mentoring and developing talents, respects diversity and creates high performance working culture.